And we are working with the creative and technological communities to ensure that Generative AI is developed with transparency. We are committed to helping lead this transition by implementing Generative AI in our tools in a way that empowers artists and opens creativity to new people, but never seeks to replace human imagination and judgment. Among the questions: How is the work of creative people being used to train the AI models? And how will we know whether something we see was created by a human or a computer?įrom the launch of Photoshop to the rise of 3D, Adobe has a 40-year history of helping lead the creative community through technological transformations in how we create. It is a transformational technology, one that will accelerate the ways artists brainstorm and explore creative avenues - and make creativity accessible to millions more people.Īt the same time, like a lot of new technologies, Generative AI has raised valid concerns. The technology is called Generative Artificial Intelligence and it seems to translate your imagination to a computer screen.Īdobe, along with many other innovators, has been experimenting with Generative AI. You type in “A pirate ship floating in the San Francisco Bay” and seconds later, images appear of a galleon with skull & crossbones sails, passing beneath the Golden Gate Bridge. Bringing the next wave of Artificial Intelligence to Creative Cloud

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